What Types of Information and Data Does Vermeer Collect, and When Does It Collect This Data?
Vermeer collects various Personal Information, Equipment Data, and Operational Data.
"Personal Information" is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable natural person or household. In other words, it is any information that, on its own or together with other information, can reasonably be used to identify you or your household. Personal Information we may collect includes, in addition to any other information disclosed at the time of collection:
Category of Personal Information
|Names, phone numbers, postal addresses, language preferences, unique personal identifiers, online identifiers, cookies*, IP addresses, Mac addresses, email addresses, account names and related account information, social security numbers, driver’s license numbers, passport numbers, and similar identifiers.
|Records of equipment, software, and other products or services purchased from Vermeer, equipment registrations, customer service inquiries, customer account information, and consuming histories and tendencies.
|Internet and Electronic Network Activity
|Browsing history, search history, and information regarding a customer’s interaction with any of Vermeer’s websites, applications, or advertisements, including the sites you visit just before and just after leaving Vermeer’s websites.
|Credit card information, account numbers, credit scores, equipment financing and leasing information, and other financial information.
|GPS information received from your equipment or another source.
|Professional, Employment, and Education Information
|Work history, educational background, current employment status and place of employment.
|Inferences drawn from any of the above categories of information to create a profile about a customer reflecting his or her preferences, characteristics, behavior, attitudes, abilities, or aptitudes.
Among the categories of Personal Information identified above, some pieces of data may constitute Sensitive Personal Information. The Sensitive Personal Information that Vermeer may collect includes, among other things, information that reveals:
- A social security, driver’s license, state identification card, or passport number;
- An account log-in, financial account, debit card, or credit card number in combination with any required security or access code, passwords, or credentials allowing access to an account; and
- Precise geolocation (within 1,850 feet).
Non-Personal Information is any information that does not relate to an identified or identifiable natural person, such as:
- Cookies and other tools, when used in a non-identifiable way;
- Anonymized information;
- Aggregated information;
- Information about your business operations, including, but not limited to:
- Operation-specific data, such as location data, when kept in a non-identifiable way; and
- The name, form, and contact details of businesses or other legal persons.
"Equipment Data" is data generated by, collected by, or stored in your equipment or any hardware or device interfacing with your equipment, such as telematics hardware. Equipment Data may be personal or non-personal. Equipment Data can include the following information about your equipment: location, engine hours, fuel consumption, diagnostic information, and other equipment operation- and status-related data. Telematics hardware or other devices, applications, or services interfacing with your equipment may collect, transmit, or store Equipment Data, Operational Data, Personal Information, and/or other Non-Personal Information.
"Operational Data" is data about how Vermeer equipment, services, and accessories incorporated on the equipment are performing with respect to particular jobs or other information regarding a customer's processes, operations, operators, jobs, job performance, and the work the customer performs with its Vermeer equipment. It may also include information or data that is input by a customer into a system or service provided by Vermeer. Operational Data may be personal or non-personal. Accessories incorporated on the equipment include services, hardware, and software purchased or licensed by Vermeer from third parties for incorporation in, with, or on Vermeer equipment. Vermeer equipment also includes certain equipment that is branded as “Vermeer” or otherwise sold by Vermeer or its dealers for use with other Vermeer equipment, such as vacuum equipment and locator systems manufactured by third parties for or in conjunction with Vermeer.
In addition to the methods described above, Personal Information, Non-Personal Information, Equipment Data, and Operational Data may be collected by Vermeer from its authorized dealers and distributors as part of its standard business operations, to provide services to those authorized dealers and distributors, and as otherwise agreed pursuant to agreements between Vermeer and such authorized dealers and distributors. For more information about the sources from which Vermeer collects information, see the section of this Policy below labeled, “From What Sources Does Vermeer Obtain Personal Information?”
When data is described as “anonymized,” it means that it is no longer associated with a particular person. When data is described as “aggregated,” it means that it has been combined with other data so that no one person can be identified or linked to any specific action or information.
From what Sources Does Vermeer Obtain Personal Information?
In the past 12 months, Vermeer collected Personal Information from the following categories of sources:
|Category of Source
|Categories of Personal Information Collected (by category ID)
|Customer (direct collection via in-person interaction or fillable form)
|A, B, C, D, F
|Customer (direct collection via automated technologies, such as cookies, pixel tags, browser analysis tools, server logs, and web beacons)
|A, C, E, G
|Equipment (collection via telematics hardware or other equipment-interfacing technology)
|A, E, G
|Authorized Dealers and Distributors
|A, B, C, D, E, F, G
|A, B, C, D, E, F, G
|Public Sources (such as the internet or records available from government agencies)
|A, B, C, D, F
For What Purposes Does Vermeer Use the Information It Collects?
- To Complete Orders and Provide Requested Services. To fulfill orders for products or services, and for other services or purposes as you may request or direct, such as product delivery, product or component registration, maintenance, warranty service, financing, leasing or credit services.
- Product and Customer Support. To provide support services, including monitoring and managing the health of your equipment, to deliver upgrades and product improvement communications, and for diagnostics and repairs, product safety-related matters and campaigns, and recalls.
- Marketing and Surveys. To communicate offers for products and services from Vermeer or its dealers, suppliers, or partners, including offers based on your interests, personal and business characteristics and your location; to administer surveys, polls, sweepstakes, contests, loyalty programs and other promotional events; and to provide other information which may be of interest to you, such as Vermeer company news, catalogs, announcements, reminders, and technical bulletins. Please send an email to [email protected] if you do not wish to be contacted by Vermeer for marketing purposes without being asked. We will provide you with the opportunity to opt out of the receipt of marketing information or market research inquiries.
- General Business Purposes. To provide and accomplish standard business tasks, such as payment processing, financial account management, payment collections and related actions, product development, product safety, product lifecycle management, contract management, website administration, web-forum management, order or contract fulfillment, analytics, fraud prevention, corporate governance, reporting and legal compliance.
- As Disclosed at the Time of Collection. In any other manner that we may describe when you provide the information to us.
In the past 12 months, Vermeer has used the following categories of Personal Information (by Category ID) to support these Purposes:
|Purpose of Use
|Categories of Personal Information Used
|To Complete Orders and Provide Requested Services
|A, B, C, D, E, F
|Product and Customer Support
|A, B, C, D, E, F, G
|Marketing and Surveys
|A, B, C, D, E, F, G
|General Business Purposes
|A, B, C, D, E, F, G
These Purposes may be necessary for Vermeer to enter or perform a contract to which you are a party, comply with a legal obligation to which Vermeer is subject, protect the vital interests of Vermeer or the interests of another natural person, or otherwise pursue legitimate business purposes and objectives. Vermeer may seek your consent to process your Personal Information, including personally identifiable Equipment or Operational Data, as necessary.
We use your Operational Data to help you do your job and to provide the specific services you have requested related to that Operational Data. The particular ways we use your Operational Data are set forth in the specific terms of service or contracts that you sign or accept related to the Vermeer services that collect Operational Data. In general, Vermeer and its data service providers will access your Operational Data in personally identifiable form only when necessary to provide our services or administer your account.
Because Non-Personal Information does not personally identify you, Vermeer may use and disclose Non-Personal Information for any purpose, including non-personal Equipment and Operational Data. In some instances, Vermeer may combine Non-Personal Information with Personal Information. In those instances, Vermeer will treat the combined information as Personal Information.
In addition, Vermeer reserves the right to use anonymized and aggregated Personal Information, Equipment Data, and Operational Data for any purpose, including to improve its products and services, to create and publish reports, to conduct statistical analysis about our customers and equipment, and for other activities that do not result in the disclosure of your Personal Information in identifiable form.
When Does Vermeer Disclose Your Information, and Who May Receive It?
Vermeer is committed to being transparent regarding the ways we use and disclose your information. We may disclose your information as follows:
- We may disclose Personal Information, Equipment Data, and Operational Data to our affiliated companies, our suppliers, authorized dealers and distributors, and business partners, as needed to accomplish, and consistently with, the Purposes set forth above, or as you authorize or request.
- We may also disclose Personal Information, Equipment Data, and Operational Data to our service providers to fulfill the Purposes on our behalf. Our service providers are bound by law or contract to treat your information and data with the same level of protection that we do and to use it only in accordance with our instructions.
- We may disclose Personal Information, Equipment Data, and Operational Data where needed to effect the sale or transfer of business assets, to enforce our rights (including any rights granted to Vermeer under any contract we or any of our controlled affiliates have entered with you), protect our property, or protect the rights, property, or safety of others, or as needed to support external auditing, compliance, and corporate governance functions.
- We will also disclose Personal Information, Equipment Data, and Operational Data when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the countries where we operate.
In the past 12 months, these disclosures have affected the categories of Personal Information identified in the table below. Please note that Vermeer’s use and disclosure of customers’ Personal Information varies based on the nature and circumstances of their relationships with Vermeer. With respect to any given customer, the fact that a category of Personal Information is included in the following list only indicates Vermeer may have disclosed the information to a third party or parties for a business purpose, not that the information has been disclosed.
|Category of Third-Party Recipient
|Categories of Personal Information Disclosed
|Affiliates, Suppliers, Authorized Dealers and Distributors, and Business Alliance Partners
|A, B, C, D, E, F, G
|A, B, C, D, E, F, G
|A, B, C, D, E, F, G
|Regulatory Agencies and Law Enforcement
|A, B, C, D, E, F, G
We understand that your Operational Data is particularly important to your success. For that reason, we do not share your Operational Data in a non-anonymized or non-aggregated form with any parties that are not directly involved in providing services directly to you without your express consent.
Sale, Sharing, and Disclosure of Personal Information: Vermeer does not sell its customers’ Personal Information to third parties, nor does it share their Personal Information for cross-context behavioral advertising purposes. Vermeer has not conducted any such sales or sharing in the past 12 months.
In the past 12 months, Vermeer has disclosed Personal Information to third parties for business purposes, as described above in this section.
How Long Does Vermeer Keep the Information It Collects?
Vermeer keeps different pieces of Personal Information for different lengths of time, depending on the Purpose(s) for which it was collected and the unique circumstances of your situation. Vermeer will keep your Personal Information as long as necessary for the relevant Purpose. For more information on Vermeer’s data retention practices and how long your data might be retained, please contact us using the information provided below.
Website Data Collection, Cookies, and Similar Technology
When you visit our website or use our mobile applications, we collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.
For example, when you visit our website, we place cookies on your computer. Cookies are small text files that websites send to your computer or other internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. We may also use Adobe Flash Cookies, Microsoft Silverlight, and similar technologies, which remember your settings, preferences, and usage in a manner similar to browser cookies to personalize and enhance your online experience, but which are not managed through your browser. To manage your Flash and Silverlight cookies, please see Adobe’s and Microsoft’s websites.
Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure responses to our communications and improve our web pages and promotions.
We collect many different types of information from cookies and other technologies. For example, we may collect information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also may record the IP address or derivative of the device you use to connect to the internet. IP addresses are unique identifiers that devices use to identify and communicate with each other on the internet. We may also collect information about the website you were visiting before you came to Vermeer and the website you visit after you leave our site.
Your Choices, Rights, and Data Control
You can limit the information you provide to Vermeer. You can also limit the communications Vermeer sends to you. To opt out of marketing emails, you can visit our website and communicate your choice using the contact form available at https://www.vermeer.com/na/contact-us, or you may submit your request using any of the means of contact provided below. Alternatively, you may opt out of receiving future marketing emails by clicking "unsubscribe" at the bottom of marketing emails we send you.
Please note that even if you opt out of receiving marketing material, we may still need to contact you with important transactional, safety, or other information about your account or your equipment. For example, even if you opt out of marketing emails, we will still send you a confirmation when you purchase something from us as well as product safety communications.
You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your browser or interface, commonly known as “Do Not Track” settings. All browsers and interfaces are different, so visit the "help" section of your browser or interface to learn about cookie preferences and other available privacy settings. You can manage how your mobile device and mobile browser share location information with Vermeer, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. In general, Vermeer complies and requests that all of its service providers comply with your “Do Not Track” settings you select using your internet browser(s).
Vermeer complies with applicable law regarding your ability to access, correct, delete, or exercise other rights over your Personal Information. If you have an online account, you may be able to log into your account to access and update certain information you provided to us. For Personal Information that is not linked to an online account, for assistance in opting out of communications, or if you need assistance updating or deleting your Personal Information, please contact us by email at [email protected]. You can also contact us using any of the means described in the How to Contact Us section below. If you send us a letter, please provide your name, address, email address, and detailed information about the change you would like to make.
For Persons in the EU and UK:
The European Union’s General Data Protection Regulation (“GDPR”) and the United Kingdom’s retained version of that legislation provide EU and UK data subjects the following rights:
In addition, to the extent that Vermeer processes any of your Personal Information on the basis of your consent, you have the right to withdraw that consent at any time. Doing so will not affect the lawfulness of processing that was based on your consent before its withdrawal. Please note that each of these rights may be subject to limitations or exceptions under applicable law. Consult your legal counsel for information about what rights are available to you and under what circumstances they apply. Please contact us using the contact information below for assistance in exercising your rights.
If you are a natural person in the EU or UK and at any time you believe Vermeer has violated one of your rights listed above, or if you believe Vermeer is in violation of one or more of the provisions of the GDPR, you have the right to lodge a complaint with a Data Protection Authority. More information about the Data Protection Authorities can be found at https://ec.europa.eu/info/law/law-topic/data-protection/reform/what-are-data-protection-authorities-dpas_en.
For California Residents:
California Civil Code Section § 1798.83 permits California residents using our website to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.
The California Privacy Rights Act of 2020 grants California residents the following rights over their Personal Information:
- Denying goods or services to the individual.
- Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties.
- Providing a different level or quality of goods or services to the individual.
- Suggesting that the individual will receive a different price or rate for goods or services or a different level or quality of goods or services. Please note that discrimination does not include offering a different price, rate, level, or quality of goods or services to individuals who have exercised their rights if the difference in offering is directly related to the value provided to the business by the individual’s data.
To fulfill a request to exercise the rights described in (a)–(d) above, Vermeer must receive a verifiable request from you or someone authorized to submit the request on your behalf. To submit a request, please contact us using any of the means described in the “How to Contact Us” section below.
To prevent fraudulent requests and unauthorized use of Personal Information, Vermeer may request additional information to help verify your identity before processing a request, such as a copy of your driver’s license, passport, or other government-issued identification. You may obscure parts of the document (e.g., ID number), as long as the remaining information identifies you. You may also obscure identifying photographs, except when requesting access to data that includes photographs of you. If no such document is available to you, that information should be included in your initial request so that Vermeer can work with you to promptly verify your identity by other means. Vermeer Corporation will use this information solely to help document the authenticity of your request. Vermeer will maintain records of all requests for at least 24 months, as required by the California Privacy Rights Act.
If you wish to appoint another person to submit a request on your behalf, Vermeer must, in addition to verifying your identity and the identity of your appointee, receive a copy of a document signed by you, authorizing your appointed agent to make the request on your behalf.
Information and Data Security
Vermeer has implemented an information and data security program that contains administrative, technical and physical controls designed to reasonably safeguard Personal Information, Equipment Data, and Operational Data.
International Transfers of Information
Personal Information that we receive in the United States concerning persons in the European Union is transferred subject to appropriate safeguards, including the European Union’s standard contractual clauses for the transfer of personal data to third countries. A copy of these clauses is available upon request, free of charge. To request a copy of the standard contractual clauses, please contact us using the information provided below.
Privacy Policies of Third Parties
Children’s PrivacyVermeer does not intend to collect Personal Information from children aged 18 and under on our website. If you believe that your child is using our website, please contact us at [email protected] so we can investigate and delete any inappropriate information.
Forums and Plug-Ins to Social Media and Other Third-Party Services
Our website may contain forums, bulletin boards, and other areas where you can publicly post product reviews, communicate with others, and submit media content. You have no privacy rights in any public postings. All information you post will be accessible to anyone with internet access, and any Personal Information that you include in your posting may be read, collected, and used by others. For example, if you post your email address along with a product review, you may receive unsolicited messages. Use caution and good judgment when posting any Personal Information.
In addition, Vermeer websites may also contain links, plug-ins, APIs, and other tools that enable you to share content on our website or your own content through third-party social media or other services (such a Facebook, Twitter, Google+, and other services). All use of such third-party services, including through links found on our website, shall be considered public information and shall be subject to the terms and conditions of such third-party services.
Amendments and Changes
Persons with disabilities who may require access to this document in an alternative format should contact Vermeer using any of the means described below.
How to Contact Us
Attn: Privacy, Legal Department
1210 Vermeer Road East
Pella, IA 50219 USA
Last Updated: January 31, 2024