Change of ownership at Vermeer Viking

Vermeer Viking will operate as a standalone entity under the Debe Flow Group.

Debe Flow Group of Stockholm, Sweden, a member of the family-run development and investment company Pomona Group, acquired majority ownership of Vermeer Viking of Sweden and Norway. The previous owners, André Hoondert and Judith Hazelager-Hoondert, will retain a minority share and remain a part of the company.

Vermeer Viking will operate as a standalone entity within the Debe Flow Group and will continue to do business at its current locations in Sweden and Norway. The Debe Flow Group distributes Swedish-made equipment across Europe for various purposes such as water supply, geo-energy, water treatment, circulation, sewage and control and regulation technology for water-borne heating systems. Debe Flow Group has a long-term, growth-minded vision for Vermeer Viking and the Hoondert family will continue to be involved. This means that customers and team members can expect consistent support and a promising future.

“We join Vermeer Corporation in honoring the customer-centric foundation laid by the Hoondert family over the last decade-plus,” said Oscar Heydorn, CEO of Debe Flow Group. “Looking forward, Vermeer Viking will build upon that foundation to support our customers who do important work in Sweden and Norway.”

Following André Hoondert’s seven-year career at Vermeer EMEA, he and Judith Hazelager-Hoondert founded Vermeer Viking in 2011, operating exclusively in Sweden. In 2017, they expanded to serve Norway. Throughout this time, Vermeer Viking earned four Vermeer EMEA Pinnacle Dealer Awards, and a Hall of Fame induction, as well as the designations of H. M. King Carl XVI Gustaf’s Royal Pioneer Entrepreneurship 2014 and Örebro State Growth Company 2019.

“I feel incredibly excited and privileged that our team and family can join this organization,” added Andre Hoondert, CSO of Vermeer Viking. “We look forward to new goals and growth.”

About Vermeer Corporation

Vermeer delivers a real impact on the way important work gets done through the manufacture of high-quality underground construction, surface mining, tree care, environmental and agricultural equipment. With a reputation for being built tough and built in a better way, Vermeer equipment is backed by localized customer service and support provided by independent dealers around the world. To learn more about Vermeer, products, the dealer network and financing options, visit

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